Communication
Under pressure, organisations need clear responsibilities and reliable messages. Prepare for sensitive events and practise communicating confirmed information in a way people can understand. The focus is internal coordination, empathy, media handling and traceable updates. Swiss public-sector guidance provides useful context while exercises reflect your organisation's responsibilities and operating environment.
Request informationYOUR PROGRAMME AT A GLANCE
For individuals & organisationsWe agree a start that fits your professional and personal commitments.
OSAM certificates: according to your starting level and learning goals. Company group programmes are usually planned in days or half-days.
Synchronous teaching. Both formats include the OSAM platform for course materials and organisational information.
From an eduQua-certified institution.
An individual quotation confirms the programme, delivery format and applicable fees.
Highly personalised teaching with experienced practitioners working at a high professional level.
FROM KNOWLEDGE TO CAPABILITY
For communication professionals, executives, HR, managers and designated spokespersons. The programme is particularly relevant to teams that must coordinate information during service disruption, reputational issues or other critical events affecting employees, customers and the wider public.
YOUR LEARNING JOURNEY
These modules form the core programme. Where useful, we refine the emphasis, examples and learning activities to reflect your professional context, starting point and objectives.
Identify plausible events, affected groups and the information needed at an early stage. Develop a concise preparation framework with contact routes, responsibilities and deputies. Distinguish operational crisis response from communication and clarify how the two functions should work together.
Gather information, check its origin and confirmation status, and mark unresolved questions. A simple situation record makes changes traceable. Practise communicating promptly without presenting assumptions as facts or disclosing confidential information before appropriate checks have taken place.
Draft understandable initial statements that combine known facts, appropriate empathy and next steps. Consider the needs of employees, customers and other affected groups. Avoid speculation, blame and promises that the organisation cannot yet substantiate or fulfil.
Prepare questions and answers, rehearse interviews and explain the limits of current knowledge. Respond to challenging questions constructively. The Canton of Bern's guidance provides context for consistent handling of facts, central messages and enquiries from different media outlets.
Coordinate website, email, internal communication and social media. Record approvals and update times. Explore how to correct inaccurate information, collect questions and keep different language versions aligned as the situation develops and new facts become available.
Work through a scenario that evolves across several information updates. The team prioritises, drafts and approves messages under time pressure. A structured debrief examines decisions, clarity and workflows, turning observations into specific improvements to the communication plan.
THE PEOPLE BEHIND YOUR PROGRESS
Educational direction, subject expertise and adult learning support. Your final trainer assignment is confirmed in your proposal.
DIRECTOR’S PERSPECTIVE
Managing Director
Simon Pawolleck provides OSAM’s overall direction. The focus is on relevant skills, a clear learning structure and personal support that connects professional ambitions with practical progress.
EXPERT’S PERSPECTIVE
Programme Director · Communication
Matthieu Wildhaber brings the programme’s subject expertise into focus. The educational approach connects a structured foundation with practical situations, relevant exercises and feedback aligned with your professional objectives.
ADULT LEARNING & ANDRAGOGY
Head of Adult Learning
Federal Diploma of Higher Education in Adult Education
Sandrine Mélé oversees the adult learning approach: coherent progression, active participation and learning methods that take account of prior experience. She supports a structured, practical and human approach to developing competence.
Active at a high professional level, selected against demanding criteria.
Developing the skills of their employees with OSAM.
An experience centred on the people who learn with us.
Personal career goals. Shared organisational priorities.
SERI / SEFRIeduQua-certified institution. Federal qualifications listed by SERI in selected pathways.
TRUST, BUILT THROUGH EXPERIENCE
From ambitious individuals to established organisations. Discover some of the companies that work with OSAM.
LEARNERS’ VOICES
OSAM Google review rating
As displayed on the OSAM website, 4 November 2026.View Google reviews“Patient teaching and very engaging lessons.”
“Excellent quality and personalised practical scenarios.”
GOOD TO KNOW
For communication professionals, executives, HR, managers and designated spokespersons. The programme is particularly relevant to teams that must coordinate information during service disruption, reputational issues or other critical events affecting employees, customers and the wider public. The programme is available to private individuals and organisations, including company teams. OSAM welcomes learners living or working in Switzerland as well as international participants joining live online.
OSAM is an eduQua-certified continuing education institution. An OSAM certificate documents the learning agreed for your programme; eduQua is a quality label for the institution, not federal recognition of every individual course.
OSAM’s work connects individual professional development with the needs of companies in Switzerland and internationally. Client references and learner reviews below offer a practical view of that work.
You develop skills you can apply in real situations, with guidance from experienced practitioners and access to learning materials on the OSAM platform. The programme focuses on these outcomes:
Yes. We start with the established programme and refine the emphasis, practical cases and learning support where useful. Adjustments take account of the individual or company’s professional context, existing skills and goals. The agreed programme is confirmed before enrolment; federal examination requirements remain binding where applicable.
For the OSAM certificate, contact us to review your current level, prior experience and objectives. We will confirm the appropriate entry requirements and any recommended preparation.
An organisation-specific draft can form part of the programme. Responsibilities, specialist approvals and integration with existing emergency processes need to be confirmed internally.
Yes. Cases and roles can be adapted to public or private organisations. Your responsible specialists should assess any particular disclosure duties or legal requirements.
Yes. A joint simulation is useful when communication, leadership, HR and operational teams must cooperate during an event. OSAM agrees the scope and process with you.
YOUR CAREER, IN PERSPECTIVE
Depending on your experience and qualifications, this subject can support development in the following professional directions.
Explore Swiss salaries on SalariostatYOUR NEXT STEP
Tell us where you want to go. Together, we will define the learning journey that gets you there.
info@osam-academy.com+41 31 528 01 28