ContactDEEN
Discuss your ambitions

Finance

Behavioural finance

Explore how perception, emotion and social influence shape financial decisions. This course connects behavioural concepts with practical situations in investment discussions, budgeting and risk assessment. Develop methods that make assumptions visible and improve the decision process, without claiming that human biases can be eliminated entirely or that better investment returns are guaranteed.

Request information

YOUR PROGRAMME AT A GLANCE

For individuals & organisations
Start date
Choose your start date

We agree a start that fits your professional and personal commitments.

Programme duration
3, 7 or 12 months

OSAM certificates: according to your starting level and learning goals. Company group programmes are usually planned in days or half-days.

Learning format
In person or live online

Synchronous teaching. Both formats include the OSAM platform for course materials and organisational information.

Qualifications
OSAM certificate

From an eduQua-certified institution.

Fees
Contact us

An individual quotation confirms the programme, delivery format and applicable fees.

Expert practitioners
High-level professional experience

Highly personalised teaching with experienced practitioners working at a high professional level.

FROM KNOWLEDGE TO CAPABILITY

What you will be able to do.

Finance professionals, client advisers, managers and people interested in decision psychology.

  • Recognise common decision biases
  • Communicate risk clearly
  • Review decisions systematically
  • Integrate reflection into workflows

YOUR LEARNING JOURNEY

A structured programme. Room for your priorities.

These modules form the core programme. Where useful, we refine the emphasis, examples and learning activities to reflect your professional context, starting point and objectives.

01

Models of human decision-making

Compare simplified rational models with behavioural observations. Examine limited attention, uncertainty and context as influences on choices. Short experiments demonstrate why behaviour should not be labelled irrational before the available information, objectives and actual decision environment have been understood and alternative explanations have been considered.

02

Recognising cognitive biases

Explore anchoring, confirmation bias, overconfidence and availability through concrete financial cases. For each mechanism, identify observable clues, alternative explanations and useful follow-up questions. The emphasis is on testing an interpretation rather than attaching a psychological label to another person on the basis of limited evidence.

03

Losses, gains and emotion

Investigate how reference points and the presentation of outcomes can affect decisions. Discuss loss aversion, regret and pressure to act through case studies. Distinguish an emotional reaction from financial capacity to bear losses and recognise why a calm conversation does not replace a complete risk assessment.

04

Herd behaviour and information

Analyse how market news, social media and group dynamics influence attention and expectations. Compare sources to separate verifiable information from opinion and promotion. Historical examples are used as learning material rather than as a basis for claiming that future market movements can be forecast reliably.

05

Improving decision processes

Develop checklists, competing hypotheses and a decision journal. Criteria recorded in advance help prevent outcomes from being reinterpreted with hindsight. A case exercise explores how independent assessments and scheduled reviews can improve process quality while the eventual economic result remains uncertain and outside your complete control.

06

Application in advice and management

Design a conversation that explains goals, risks and uncertainty clearly. Review a professional decision using a structured reflection framework. Your transfer plan specifies practical routines and boundaries; it does not promise error-free decisions or a reliable method for predicting how another person will behave.

THE PEOPLE BEHIND YOUR PROGRESS

Expertise, with a personal connection.

Educational direction, subject expertise and adult learning support. Your final trainer assignment is confirmed in your proposal.

Simon Pawolleck

DIRECTOR’S PERSPECTIVE

Simon Pawolleck

Managing Director

Simon Pawolleck provides OSAM’s overall direction. The focus is on relevant skills, a clear learning structure and personal support that connects professional ambitions with practical progress.

François E. Aubert

EXPERT’S PERSPECTIVE

François E. Aubert

Expert trainer

François E. Aubert brings the programme’s subject expertise into focus. The educational approach connects a structured foundation with practical situations, relevant exercises and feedback aligned with your professional objectives.

Sandrine Mélé

ADULT LEARNING & ANDRAGOGY

Sandrine Mélé

Head of Adult Learning

Federal Diploma of Higher Education in Adult Education

Sandrine Mélé oversees the adult learning approach: coherent progression, active participation and learning methods that take account of prior experience. She supports a structured, practical and human approach to developing competence.

300+

Expert practitioners

Active at a high professional level, selected against demanding criteria.

700+

Companies supported

Developing the skills of their employees with OSAM.

4.8/5

Learner satisfaction

An experience centred on the people who learn with us.

Individuals & companies

Personal career goals. Shared organisational priorities.

eduQuaSERI / SEFRI

eduQua-certified institution. Federal qualifications listed by SERI in selected pathways.

GOOD TO KNOW

Your questions, answered.

Who is this programme for?

Finance professionals, client advisers, managers and people interested in decision psychology. The programme is available to private individuals and organisations, including company teams. OSAM welcomes learners living or working in Switzerland as well as international participants joining live online.

How is this qualification recognised?

OSAM is an eduQua-certified continuing education institution. An OSAM certificate documents the learning agreed for your programme; eduQua is a quality label for the institution, not federal recognition of every individual course.

OSAM’s work connects individual professional development with the needs of companies in Switzerland and internationally. Client references and learner reviews below offer a practical view of that work.

What are the benefits of this programme?

You develop skills you can apply in real situations, with guidance from experienced practitioners and access to learning materials on the OSAM platform. The programme focuses on these outcomes:

  • Recognise common decision biases
  • Communicate risk clearly
  • Review decisions systematically
  • Integrate reflection into workflows
Can the programme be personalised?

Yes. We start with the established programme and refine the emphasis, practical cases and learning support where useful. Adjustments take account of the individual or company’s professional context, existing skills and goals. The agreed programme is confirmed before enrolment; federal examination requirements remain binding where applicable.

What are the entry requirements?

For the OSAM certificate, contact us to review your current level, prior experience and objectives. We will confirm the appropriate entry requirements and any recommended preparation.

Can behavioural finance prevent losses?

No. Its methods can support more careful decisions, but market risk and uncertainty remain. Higher returns or the avoidance of losses are not guaranteed.

Do I need a psychology background?

No. Concepts are introduced through accessible examples. Existing experience in finance or management can support more advanced case work.

Does the course diagnose people psychologically?

No. It studies decisions and observable situations. It does not teach clinical diagnosis or reliable classification of people from isolated behaviours.

YOUR CAREER, IN PERSPECTIVE

Where could these skills take you?

Depending on your experience and qualifications, this subject can support development in the following professional directions.

Explore Swiss salaries on Salariostat
  • Investment adviser
  • Financial analyst
  • Financial planner

Access to a profession depends on your experience and on any qualifications or authorisations required for the role.

YOUR NEXT STEP

Your ambitions. Our starting point.

Tell us where you want to go. Together, we will define the learning journey that gets you there.

info@osam-academy.com+41 31 528 01 28
OSAM+
No obligation. We use your details to respond to your enquiry. Privacy notice