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Communication

Rhetoric and persuasive communication

Persuasive communication depends on clear thinking, sound arguments and attention to other perspectives. Learn to structure a position, take objections seriously and express your reasoning precisely. This programme connects speeches, discussion and digital communication with workplace practice and a thoughtful approach to the influence language can have on an audience.

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YOUR PROGRAMME AT A GLANCE

For individuals & organisations
Start date
Choose your start date

We agree a start that fits your professional and personal commitments.

Programme duration
3, 7 or 12 months

OSAM certificates: according to your starting level and learning goals. Company group programmes are usually planned in days or half-days.

Learning format
In person or live online

Synchronous teaching. Both formats include the OSAM platform for course materials and organisational information.

Qualifications
OSAM certificate

From an eduQua-certified institution.

Fees
Contact us

An individual quotation confirms the programme, delivery format and applicable fees.

Expert practitioners
High-level professional experience

Highly personalised teaching with experienced practitioners working at a high professional level.

FROM KNOWLEDGE TO CAPABILITY

What you will be able to do.

For specialists, managers, consultants, sales professionals, project leaders and anyone who needs to explain decisions or contribute to important discussions. Stage experience is not required; conversations in small groups provide equally valuable opportunities to practise.

  • Support a position with clear reasons and appropriate evidence.
  • Adapt language and structure to an audience and occasion.
  • Answer objections while maintaining a constructive discussion.
  • Use rhetorical techniques deliberately and responsibly.

YOUR LEARNING JOURNEY

A structured programme. Room for your priorities.

These modules form the core programme. Where useful, we refine the emphasis, examples and learning activities to reflect your professional context, starting point and objectives.

01

Foundations of persuasion

Explore how credibility, reasoning and emotional connection interact. Review examples to understand why a message persuades or encounters resistance. Distinguish transparent influence from misleading claims, exaggeration and pressure that prevents the other person from making an informed decision.

02

Building and testing arguments

Connect a claim to reasons and supporting evidence. Anticipate objections and represent opposing positions fairly. Identify common reasoning errors, assess what a statistic can actually show and learn to communicate uncertainty openly instead of disguising it with confident language.

03

Speech structure and precise language

Develop an opening, ordered main points and a clear conclusion. Simplify long sentences and specialist terminology where they obstruct understanding. Transitions, examples and concise summaries make your reasoning easier to follow, particularly when speaking time is limited.

04

Rhetorical devices and storytelling

Practise comparison, repetition, contrast and questions as tools for expression. Use a relevant example to make an abstract issue tangible. Also assess when a device sounds forced or an emotional story risks distorting the evidence behind a message.

05

Dialogue, objections and media

Practise spontaneous responses, respectful interventions and bringing a discussion back to its purpose. Compare a face-to-face debate with an interview or a written online contribution. Maintain an understandable and consistent position when responding to critical questions.

06

Applied speaking and reflection

Bring the methods together in a short speech and a discussion. Receive feedback on clarity, evidence and effect. Develop a personal set of useful formulations and practice objectives that you can apply in upcoming professional conversations and decision-making meetings.

THE PEOPLE BEHIND YOUR PROGRESS

Expertise, with a personal connection.

Educational direction, subject expertise and adult learning support. Your final trainer assignment is confirmed in your proposal.

Simon Pawolleck

DIRECTOR’S PERSPECTIVE

Simon Pawolleck

Managing Director

Simon Pawolleck provides OSAM’s overall direction. The focus is on relevant skills, a clear learning structure and personal support that connects professional ambitions with practical progress.

Matthieu Wildhaber

EXPERT’S PERSPECTIVE

Matthieu Wildhaber

Programme Director · Rhetoric

Matthieu Wildhaber brings the programme’s subject expertise into focus. The educational approach connects a structured foundation with practical situations, relevant exercises and feedback aligned with your professional objectives.

Sandrine Mélé

ADULT LEARNING & ANDRAGOGY

Sandrine Mélé

Head of Adult Learning

Federal Diploma of Higher Education in Adult Education

Sandrine Mélé oversees the adult learning approach: coherent progression, active participation and learning methods that take account of prior experience. She supports a structured, practical and human approach to developing competence.

300+

Expert practitioners

Active at a high professional level, selected against demanding criteria.

700+

Companies supported

Developing the skills of their employees with OSAM.

4.8/5

Learner satisfaction

An experience centred on the people who learn with us.

Individuals & companies

Personal career goals. Shared organisational priorities.

eduQuaSERI / SEFRI

eduQua-certified institution. Federal qualifications listed by SERI in selected pathways.

GOOD TO KNOW

Your questions, answered.

Who is this programme for?

For specialists, managers, consultants, sales professionals, project leaders and anyone who needs to explain decisions or contribute to important discussions. Stage experience is not required; conversations in small groups provide equally valuable opportunities to practise. The programme is available to private individuals and organisations, including company teams. OSAM welcomes learners living or working in Switzerland as well as international participants joining live online.

How is this qualification recognised?

OSAM is an eduQua-certified continuing education institution. An OSAM certificate documents the learning agreed for your programme; eduQua is a quality label for the institution, not federal recognition of every individual course.

OSAM’s work connects individual professional development with the needs of companies in Switzerland and internationally. Client references and learner reviews below offer a practical view of that work.

What are the benefits of this programme?

You develop skills you can apply in real situations, with guidance from experienced practitioners and access to learning materials on the OSAM platform. The programme focuses on these outcomes:

  • Support a position with clear reasons and appropriate evidence.
  • Adapt language and structure to an audience and occasion.
  • Answer objections while maintaining a constructive discussion.
  • Use rhetorical techniques deliberately and responsibly.
Can the programme be personalised?

Yes. We start with the established programme and refine the emphasis, practical cases and learning support where useful. Adjustments take account of the individual or company’s professional context, existing skills and goals. The agreed programme is confirmed before enrolment; federal examination requirements remain binding where applicable.

What are the entry requirements?

For the OSAM certificate, contact us to review your current level, prior experience and objectives. We will confirm the appropriate entry requirements and any recommended preparation.

How does rhetoric differ from presentation training?

Rhetoric focuses particularly on argument, language and opposing positions. Presentation training may place more emphasis on delivery, visual aids and the design of a formal talk.

Is the course suitable for quieter personalities?

Yes. Credible communication does not require a loud or theatrical style. Exercises help you express yourself clearly in a way that suits your personality and responsibilities.

Can I prepare for a specific discussion?

Yes. Bring the topic, intended audience and likely objections. OSAM adapts the practice and scope to your starting point and sets out the agreed services in an individual proposal.

YOUR CAREER, IN PERSPECTIVE

Where could these skills take you?

Depending on your experience and qualifications, this subject can support development in the following professional directions.

Explore Swiss salaries on Salariostat
  • Communication specialist
  • Sales adviser
  • Team leader

Access to a profession depends on your experience and on any qualifications or authorisations required for the role.

YOUR NEXT STEP

Your ambitions. Our starting point.

Tell us where you want to go. Together, we will define the learning journey that gets you there.

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