Communication
Connect market understanding, clear positioning and measurable activity in a practical marketing plan. Work on your own offer or organisation to develop relevant messages, channels and evaluation criteria. The programme considers Switzerland's multilingual markets and combines creativity with planning, data quality and responsible use of advertising and customer information.
Request informationYOUR PROGRAMME AT A GLANCE
For individuals & organisationsWe agree a start that fits your professional and personal commitments.
OSAM certificates: according to your starting level and learning goals. Company group programmes are usually planned in days or half-days.
Federal preparation: see pathway durations belowSynchronous teaching. Both formats include the OSAM platform for course materials and organisational information.
From an eduQua-certified institution.
Related federal examination pathwaysAn individual quotation confirms the programme, delivery format and applicable fees.
Highly personalised teaching with experienced practitioners working at a high professional level.
FROM KNOWLEDGE TO CAPABILITY
For marketing and communication professionals, project owners, entrepreneurs, SME managers and people moving into these responsibilities. Your existing knowledge, sector and available resources determine the emphasis and depth of the practical work.
YOUR LEARNING JOURNEY
These modules form the core programme. Where useful, we refine the emphasis, examples and learning activities to reflect your professional context, starting point and objectives.
Investigate customer needs, competition and developments in the relevant market. Separate assumptions from dependable findings. Use segmentation, audience selection and positioning to set priorities and create a plan that fits the organisation, its budget and the capabilities available to deliver it.
Define a clear value proposition and translate it into core messages. Tone of voice, visual principles and examples support consistency. For Switzerland, consider linguistic and regional differences rather than expecting a direct translation to communicate equally well to every audience.
Connect the website, search, social media, email and other touchpoints in a coherent journey. Base content on questions the audience actually asks. Distinguish organic visibility from paid reach and plan ongoing maintenance, responsibilities and a realistic capacity for producing useful material.
Choose measures that match the objective and examine data quality, attribution and interpretation limits. Consider costs, enquiries and qualified outcomes together. A test plan supports evidence-based learning instead of reacting to every short-term variation in a campaign dashboard.
Plan external communication and prepare for critical questions. Use relevant Swiss guidance when considering advertising, contact data and creative assets. AI tools may support drafting, while facts, rights, confidentiality and final claims remain subject to deliberate human review.
Bring the work together in an actionable plan covering activity, timing, budget, ownership and success criteria. Feedback helps clarify priorities and dependencies. Establish when results will be reviewed and how new findings should inform the next planning cycle.
THE PEOPLE BEHIND YOUR PROGRESS
Educational direction, subject expertise and adult learning support. Your final trainer assignment is confirmed in your proposal.
DIRECTOR’S PERSPECTIVE
Managing Director
Simon Pawolleck provides OSAM’s overall direction. The focus is on relevant skills, a clear learning structure and personal support that connects professional ambitions with practical progress.
EXPERT’S PERSPECTIVE
Programme Director · Marketing
Matthieu Wildhaber brings the programme’s subject expertise into focus. The educational approach connects a structured foundation with practical situations, relevant exercises and feedback aligned with your professional objectives.
ADULT LEARNING & ANDRAGOGY
Head of Adult Learning
Federal Diploma of Higher Education in Adult Education
Sandrine Mélé oversees the adult learning approach: coherent progression, active participation and learning methods that take account of prior experience. She supports a structured, practical and human approach to developing competence.
SWISS FEDERAL QUALIFICATION PATHWAYS
OSAM offers the following examination preparation in related fields. An OSAM certificate course in this topic is not automatically the complete federal preparation programme. We confirm the appropriate pathway, scope and admission requirements with you before enrolment.
Marketing Education
A three-year Swiss vocational qualification (EFZ), an accepted upper-secondary qualification or maturity certificate, plus two years of relevant experience; alternatively EBA plus three years. Request a preliminary eligibility assessment if your qualifications are unclear.
A separate federal professional examination with written and oral components. Passing this examination is required for the federal qualification.
The examination organisation decides on admission. Its current examination regulations and deadlines take precedence; preparation and examination registration are separate steps. We confirm the preparation language separately from the examination language: an English-language information page does not mean the federal examination is offered in English.
KS/CS Kommunikation Schweiz
Depending on previous qualifications, two or three years of experience in communication, advertising, PR, marketing, sales or direct marketing are required. The two-year route applies to specified commercial, graphic, sales or higher qualifications; other accepted qualifications require three years.
KS/CS organises the federal professional examination and determines eligibility. OSAM preparation and registration for the federal examination are separate steps.
The examination organisation decides on admission. Its current examination regulations and deadlines take precedence; preparation and examination registration are separate steps. We confirm the preparation language separately from the examination language: an English-language information page does not mean the federal examination is offered in English.
HANDELSVERBAND.swiss / Bildung Detailhandel Schweiz
A relevant Swiss vocational qualification or equivalent plus two years of e-commerce experience; with another accepted vocational qualification, three years are required. Required module certificates or equivalents and timely submission of the development report are also necessary.
The final examination includes a development report, professional discussion, analysis and presentation, and mini-cases or critical situations. Access to online-shop software is required for the modules.
The examination organisation decides on admission. Its current examination regulations and deadlines take precedence; preparation and examination registration are separate steps. We confirm the preparation language separately from the examination language: an English-language information page does not mean the federal examination is offered in English.
Federal professional qualifications are awarded through the relevant federal examination. eduQua certifies the continuing education institution; it does not itself award a federal qualification.
SBFI / SERI — official professional qualifications registerActive at a high professional level, selected against demanding criteria.
Developing the skills of their employees with OSAM.
An experience centred on the people who learn with us.
Personal career goals. Shared organisational priorities.
SERI / SEFRIeduQua-certified institution. Federal qualifications listed by SERI in selected pathways.
TRUST, BUILT THROUGH EXPERIENCE
From ambitious individuals to established organisations. Discover some of the companies that work with OSAM.
LEARNERS’ VOICES
OSAM Google review rating
As displayed on the OSAM website, 4 November 2026.View Google reviews“Patient teaching and very engaging lessons.”
“Excellent quality and personalised practical scenarios.”
GOOD TO KNOW
For marketing and communication professionals, project owners, entrepreneurs, SME managers and people moving into these responsibilities. Your existing knowledge, sector and available resources determine the emphasis and depth of the practical work. The programme is available to private individuals and organisations, including company teams. OSAM welcomes learners living or working in Switzerland as well as international participants joining live online.
OSAM is an eduQua-certified continuing education institution. An OSAM certificate documents the learning agreed for your programme; eduQua is a quality label for the institution, not federal recognition of every individual course.
The related federal qualifications listed on this page are recognised Swiss qualifications, recorded in the official SERI register. They require the prescribed federal examination and admission conditions.
SERI / SEFRI official registerOSAM’s work connects individual professional development with the needs of companies in Switzerland and internationally. Client references and learner reviews below offer a practical view of that work.
You develop skills you can apply in real situations, with guidance from experienced practitioners and access to learning materials on the OSAM platform. The programme focuses on these outcomes:
Yes. We start with the established programme and refine the emphasis, practical cases and learning support where useful. Adjustments take account of the individual or company’s professional context, existing skills and goals. The agreed programme is confirmed before enrolment; federal examination requirements remain binding where applicable.
For the OSAM certificate, contact us to review your current level, prior experience and objectives. We will confirm the appropriate entry requirements and any recommended preparation.
A three-year Swiss vocational qualification (EFZ), an accepted upper-secondary qualification or maturity certificate, plus two years of relevant experience; alternatively EBA plus three years. Request a preliminary eligibility assessment if your qualifications are unclear.
Examination details & official sourcesDepending on previous qualifications, two or three years of experience in communication, advertising, PR, marketing, sales or direct marketing are required. The two-year route applies to specified commercial, graphic, sales or higher qualifications; other accepted qualifications require three years.
Examination details & official sourcesA relevant Swiss vocational qualification or equivalent plus two years of e-commerce experience; with another accepted vocational qualification, three years are required. Required module certificates or equivalents and timely submission of the development report are also necessary.
Examination details & official sourcesNo. Strategy, brand, communication and project management provide the framework. Digital channels are explored in depth where they are useful for your objectives and audiences.
Yes. Your offer or organisation can form the applied project. Confidential figures and customer data should only be shared where necessary and agreed in advance.
No. An individual OSAM course is not automatically an examination preparation programme. If you seek a federal qualification, the target examination, entry requirements and suitable pathway must be clarified separately.
YOUR CAREER, IN PERSPECTIVE
Depending on your experience and qualifications, this subject can support development in the following professional directions.
Explore Swiss salaries on SalariostatYOUR NEXT STEP
Tell us where you want to go. Together, we will define the learning journey that gets you there.
info@osam-academy.com+41 31 528 01 28