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Communication

Graphic design and visual communication

Create visual content that organises information and makes a message understandable. Combine typography, colour, composition and digital production in a project of your own. Develop a reasoned design concept, work with appropriate tools and prepare files for different media. Rights clearance and consistent use of brand elements form part of responsible professional practice.

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YOUR PROGRAMME AT A GLANCE

For individuals & organisations
Start date
Choose your start date

We agree a start that fits your professional and personal commitments.

Programme duration
3, 7 or 12 months

OSAM certificates: according to your starting level and learning goals. Company group programmes are usually planned in days or half-days.

Learning format
In person or live online

Synchronous teaching. Both formats include the OSAM platform for course materials and organisational information.

Qualifications
OSAM certificate

From an eduQua-certified institution.

Fees
Contact us

An individual quotation confirms the programme, delivery format and applicable fees.

Expert practitioners
High-level professional experience

Highly personalised teaching with experienced practitioners working at a high professional level.

FROM KNOWLEDGE TO CAPABILITY

What you will be able to do.

For communication, marketing, HR and administrative professionals, entrepreneurs and beginners interested in design. The emphasis is adapted to your current skills, available software and the communication materials you need to create in your work.

  • Explain design decisions in relation to purpose and audience.
  • Apply typography, colour and hierarchy consistently.
  • Prepare digital and print materials for their intended use.
  • Document and present a completed design project.

YOUR LEARNING JOURNEY

A structured programme. Room for your priorities.

These modules form the core programme. Where useful, we refine the emphasis, examples and learning activities to reflect your professional context, starting point and objectives.

01

Brief and visual concept

Translate a communication task into a clear brief covering audience, message, format and constraints. Use research and sketches to explore alternative directions. Assess concepts against what they need to accomplish rather than relying solely on personal taste or a current visual trend.

02

Typography, colour and composition

Combine type, spacing, grids and colour into a clear visual hierarchy. Exercises examine readability, contrast and emphasis. Check whether the design remains understandable at smaller sizes and under different viewing conditions, including when information must be scanned quickly.

03

Tools and production workflows

Use the software agreed for your project and distinguish raster imagery, vector graphics and page layout. File organisation, layers and reusable elements support efficient work. Learn to choose a tool for its purpose and recognise the technical limitations that affect production.

04

Digital and print formats

Adapt a concept for a website, social media, presentation or printed material. Check resolution, aspect ratio, file format and export settings deliberately. For print, confirm the chosen supplier's production requirements before approving and delivering final artwork.

05

Brand consistency and usage rights

Develop practical rules for recurring design elements and document their use. Check the origin and permitted use of photographs, fonts and third-party works. Guidance from the Swiss Federal Institute of Intellectual Property provides context for responsible use of creative material.

06

Project, feedback and portfolio

Produce a communication asset and improve it through specific feedback. Document the result alongside the brief, design decisions and technical requirements. Build a portfolio case that demonstrates how you approached the problem as well as showing the final visual output.

THE PEOPLE BEHIND YOUR PROGRESS

Expertise, with a personal connection.

Educational direction, subject expertise and adult learning support. Your final trainer assignment is confirmed in your proposal.

Simon Pawolleck

DIRECTOR’S PERSPECTIVE

Simon Pawolleck

Managing Director

Simon Pawolleck provides OSAM’s overall direction. The focus is on relevant skills, a clear learning structure and personal support that connects professional ambitions with practical progress.

OSAM
EXPERTISE

EXPERT’S PERSPECTIVE

Your subject expert

Expert to be confirmed

OSAM will confirm the trainer, relevant professional experience and availability for this programme. The teaching connects structured knowledge with practical application and useful feedback.

Sandrine Mélé

ADULT LEARNING & ANDRAGOGY

Sandrine Mélé

Head of Adult Learning

Federal Diploma of Higher Education in Adult Education

Sandrine Mélé oversees the adult learning approach: coherent progression, active participation and learning methods that take account of prior experience. She supports a structured, practical and human approach to developing competence.

300+

Expert practitioners

Active at a high professional level, selected against demanding criteria.

700+

Companies supported

Developing the skills of their employees with OSAM.

4.8/5

Learner satisfaction

An experience centred on the people who learn with us.

Individuals & companies

Personal career goals. Shared organisational priorities.

eduQuaSERI / SEFRI

eduQua-certified institution. Federal qualifications listed by SERI in selected pathways.

GOOD TO KNOW

Your questions, answered.

Who is this programme for?

For communication, marketing, HR and administrative professionals, entrepreneurs and beginners interested in design. The emphasis is adapted to your current skills, available software and the communication materials you need to create in your work. The programme is available to private individuals and organisations, including company teams. OSAM welcomes learners living or working in Switzerland as well as international participants joining live online.

How is this qualification recognised?

OSAM is an eduQua-certified continuing education institution. An OSAM certificate documents the learning agreed for your programme; eduQua is a quality label for the institution, not federal recognition of every individual course.

OSAM’s work connects individual professional development with the needs of companies in Switzerland and internationally. Client references and learner reviews below offer a practical view of that work.

What are the benefits of this programme?

You develop skills you can apply in real situations, with guidance from experienced practitioners and access to learning materials on the OSAM platform. The programme focuses on these outcomes:

  • Explain design decisions in relation to purpose and audience.
  • Apply typography, colour and hierarchy consistently.
  • Prepare digital and print materials for their intended use.
  • Document and present a completed design project.
Can the programme be personalised?

Yes. We start with the established programme and refine the emphasis, practical cases and learning support where useful. Adjustments take account of the individual or company’s professional context, existing skills and goals. The agreed programme is confirmed before enrolment; federal examination requirements remain binding where applicable.

What are the entry requirements?

For the OSAM certificate, contact us to review your current level, prior experience and objectives. We will confirm the appropriate entry requirements and any recommended preparation.

Which software will I use?

Tools are agreed before the course according to your objectives and existing licences. Required software and any additional costs should be clarified explicitly in the proposal.

Do I need previous design experience?

No. A beginner pathway is possible. For experienced participants, the focus may be more complex work, efficient production or a specific brand project.

Can I design material for my organisation?

Yes. A real project supports practical application. Clarify which brand files, images and data you may use and who is responsible for approving the final work.

YOUR CAREER, IN PERSPECTIVE

Where could these skills take you?

Depending on your experience and qualifications, this subject can support development in the following professional directions.

Explore Swiss salaries on Salariostat
  • Graphic designer
  • Visual communication specialist
  • Marketing content designer

Access to a profession depends on your experience and on any qualifications or authorisations required for the role.

YOUR NEXT STEP

Your ambitions. Our starting point.

Tell us where you want to go. Together, we will define the learning journey that gets you there.

info@osam-academy.com+41 31 528 01 28
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